Schema Markup für Arztpraxen in München: Das vollständige KI-Sichtbarkeits-Setup

When someone asks ChatGPT "Which dermatologist in Munich-Schwabing is still accepting new patients?" — they get an answer. Not a list. A specific recommendation, sometimes with name, address, and contact details.

Which practice gets recommended isn't random. AI systems prefer practices that give them clear, machine-readable signals. Most medical practices in Munich don't have this markup — that's why they're missing from AI recommendations.

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The relevant schema types for medical practices

MedicalOrganization

The foundation block. Communicates: practice name, address with coordinates, phone, opening hours by day, medicalSpecialty, whether new patients are accepted via availableService, and languages spoken.

Physician (for individual practices and specialists)

When the practice is led by named doctors. The knowsAbout field is particularly valuable — it allows the practice to be recommended for specific conditions or treatment focuses, not just general specialty searches.

FAQPage

The single most powerful element for AI visibility. AI answer engines actively pull from structured FAQ blocks. For a medical practice, key questions include:

• "Is the practice accepting new patients on statutory insurance (Kassenpatienten)?"
• "Which health insurers are accepted?"
• "How long is the wait for an appointment?"
• "What private services (IGeL) are offered?"
• "Is the practice wheelchair accessible?"

Each answered in FAQPage schema format is a direct channel into AI answers.

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What happens without schema markup

Without structured data: specialty may be incorrectly identified, opening hours not reliably extracted, new patient status unclear, practice doesn't appear for treatment-focus searches. The result is invisibility — not because the practice is poor, but because the information isn't in the format AI systems can reliably process.

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Checking what your website currently has

Google's free Rich Results Test: paste your URL, read the output. For most Munich medical practice websites: empty or errors.

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The next step

Schema Markup for a medical practice is a one-time setup that then runs with only occasional updates. If you'd like to know what's currently missing and what to prioritise, I offer a free audit.

[Request a free audit →]

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Timo Birck runs TB Webdesign, a web design and AEO agency based in Munich.